Ever wondered who decides the big moves at a soccer club? That’s the director of football. He or she sits between the boardroom and the pitch, making sure the team has the right players, coaches and resources to win.
The job isn’t just about buying star names. It’s about building a plan that fits the club’s budget, culture and long‑term goals. Think of it as being the chief architect of a club’s football future.
Every day a director of football juggles a mix of strategic and practical tasks. First up is scouting. They oversee a network of scouts who spot talent from local leagues to overseas markets. When a promising player is identified, the director evaluates the fit, negotiates terms and coordinates with the finance team.
Next comes the coaching staff. The director hires the head coach, sets performance targets and makes sure the coach has the support needed—be it training facilities, medical staff or analytics tools. If results stall, the director may step in to discuss tactical changes or, in extreme cases, replace the coach.
Budget management is another big piece. The director works with the club’s financial officers to allocate money for transfers, wages and academy development. They keep an eye on cash flow, ensuring the club doesn’t overspend while still staying competitive.
Communication matters too. The director talks to the board, sponsors, media and fans, explaining why certain decisions were made. Transparency helps keep everyone on the same page and reduces backlash when a big signing doesn’t work out.
There’s no single road to this role, but a mix of education, experience and networking helps. Most directors have a degree in sports management, business or a related field. Courses that cover finance, contract law and data analysis are especially useful.
Hands‑on experience is crucial. Start in lower‑level jobs like scouting, player liaison or academy coaching. Those roles teach you how talent is evaluated and how clubs operate on the ground.
Building a network is half the battle. Attend industry conferences, join football associations and stay active on professional platforms. Knowing the right people can open doors to senior positions.
Finally, develop a clear football philosophy. Clubs want directors who can articulate a vision—whether it’s focusing on home‑grown talent, playing a high‑press style or investing in experienced stars. Being able to back that vision with data and realistic budgets sets you apart.
In short, the director of football is the glue that holds the sporting and business sides of a club together. If you love the game, enjoy big‑picture thinking and can handle pressure, this could be your next career move.
Hugo Viana, the former Portuguese midfielder who once played for Newcastle United, steps into the role of director of football at Manchester City. His appointment follows the departure of Txiki Begiristain and marks a strategic move for the club as they aim to sustain their Premier League dominance. Viana will manage transfers, develop youth talent, and collaborate closely with the coaching team.